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About Us

Welcome to! We are a retailer that has been in the inline skating industry since 1990. Our company owns and operates a number of retail stores and we have been using the Internet as an extension of our retail shops since 1997; that's an amazing 18 years of experience on the Internet! We hope that you will find anything and everything you need for inline skating right here at


We work hard to make the most comprehensive and helpful inline skating website on the Internet. That's why our site doesn't just sell you products, but is also filled with articles, blogs, guides, and videos relating to inline skating equipment and apparel. The articles, blogs, and guides you'll find here at are geared towards helping you find the product, or products, that are right for you. The videos you will find here will range from "how-to-buy" tutorials to "first-hand" reviews from an individual who has actually used the product you are looking to purchase. We take a tremendous amount of pride in making your online shopping experience personal and helpful because we want you to feel like you just walked into a retail store. This commitment is what sets us apart from all others!


Here at we love what we sell and we want you to love it as much as we do. That's why every person who is employed here is active in the sports we sell in one way or the other. This way we can offer you the best product knowledge along with the best products. We wouldn't have it any other way! Whether you are looking for inline skates for fitness or recreation, aggressive skating, or roller hockey you will be certain to find it here. We have the best from K2, Rollerblade, Bladerunner, Roces, Roller Derby, Razors, Mission, Reebok, Rink Rat, Labeda, Triple Eight, Pro-Tec, and many more.


Based on Steve's personal goal to bring you the best website for inline skate equiment and knowledge on the internet, has developed Core Values to help us achieve that goal.

  • Inspire Fun
  • Be The Customer
  • Embrace Change
  • Learn and Grow
  • Take Ownership
  • Innovate Through Collaboration
  • Protect The World We Play In
  • Instill Passion


This theme carries over to the other sporting goods websites we operate. If you're interested in other sports like skiing, snowboarding, water skiing, kayaking, or camping to name a few, be sure to check out some of our other websites for all of your sporting goods needs:

  • Austincanoeandkayak